'nous' selection week #01
Fashion Week is ending and it has been massive!
Thousands of people attended our events and we had the opportunity to meet a lot of new faces and plan some potential collaborations.
In order to keep you updated, the team has decided to send you a selection from the heart of “NOUS”; the people who make NOUS and its unique vision. In order to serve this purpose, each week one of the key players will present their weekly features. Stay tuned! We have decided to introduce, to “people in the know”, a retrospective of the various NOUS collaborations over the last year.
We hope you enjoy it and feel free to drop us a line on the site or on our favorite SNS: Instagram.
# CAAPS X GUY COTTEN X NOUS
On one side you have Guy Cotten from Brittany in France, creator of the famous "yellow raincoat", who has dressed sea workers and sea-lovers for the last 50 years with waterproof clothing and accessories.
On the other Caaps, created by studio ANYWAY (composed of Grems, Taroe and Opera) which offers a creative selection of design and collaborations from the graffiti world and beyond.
The aerosol logo of the brand refers to the common origin of its members: the graffiti world.
The quality materials, and a universe rooted in street culture, were the proof that convinced us to create a capsule collection bringing together Guy Cotten and Caaps. NOUS is proud to make this unique collaboration available to our customers.
# CAROLINA RITZLER X NOUS
Carolina Ritzler, established in 2015, by the French designer of the same name, chose a signature piece: the jumpsuit. A complete garde-robe, encapsulating its time, celebrates individuality and style.
Driven by the desire to be anchored in our universe, the brand imagines, in 2019, a streetwear collection consisting of sweatshirts and t-shirts, limited to 50 pieces, inspired by French vintage car vignettes. You can already buy it from our online store.
# NOTHIN' SPECIAL X NOUS
Nothin' Special is a lifestyle, high-end streetwear brand from Osaka, Japan, but based In New York City. This brand is a newcomer in our stock list and we are really excited to have the brand on our shelves. The quality of the clothes produced by Nothin' Special are of the highest quality, with heavy cotton tees and thick, durable hoodies which will last a lifetime.
The brand's name is influenced by various street subcultures that often seem to be created out of nothing and some of their pieces give a nod to influential figures in New York culture such as Ol' Dirty Bastard. The line combines New York street style with Japanese quality and attention to detail.
The street culture brand’s identity links with NOUS' vision and led to this first collaboration in January 2019. Visit the brand page from our store to check it out.
# NEW ERA X NOUS
For more than one century, New Era is square in the caps. Utilizing real references to sport culture, New Era products are recognizable by their silver sticker.
Celebrating its first anniversary in the US and marked by the opening of its second Parisian store at 49 rue Cambon, NOUS collaborated with New Era for a limited edition collection cap and 49 symbolic pieces with iconic colors - navy and white, inspired by the New York model. Click here to view on our online store.
# DROLE DE MONSIEUR X NOUS
Drole de Monsieur is a French ready-to-wear brand founded in 2014. Led by two friends initially non-designers and based out of the capitals of fashion, they created their first collection through the slogan "Not from Paris Madame”. This slogan remains today as their signature.
Inspired by the streets of yesterday and today, Drôle de Monsieur offers, each season, a selection for the man with unisex orientation. The collections are designed for everyday use and offer casual clothes with simple, modern lines and unmissable details.
The philosophy of the brand and its desire to integrate the universe will lead to a capsule collection including a set of sportswear.
Paris being the city common to the Drole de Monsieur project and the NOUS concept store, 75 (the postal code of the France capital) reflects the collaborative sportswear project. See it here.
# GEYM X NOUS
GEYM gets its name from the mantra of America’s 19th century: Go West Young Man.
At that time, conquering the West was a source of ingenuity and fulfillment.
By creating the Transcontinental Railroad, companies redoubled their efforts to link the West to the East.
Two centuries later, connecting men to each other is more relevant than ever.
« nous » selected GEYM to create an exclusive collaboration back in 2018 to link with the brand vision: innovation as a key to success. See it on the online store.
LE BOUCLARD X NOUS
Located at 15 rue Charlot in Paris, the Bouclard is an address known to fashionistas.
The space aims to be a curator of projects based around fashion and streetwear.
The space has a workshop for the production of several Paris streetwear brands but also a shop. It has also become a popular showroom during Paris Fashion Week.
In tribute to the rue Cambon, which is the location of our two Parisian stores, we asked the Bouclard to design a collection of t-shirts "Paris Cambon club", to spread the idea that everyone can be part of the "club" and share our vision of fashion.
DARKOVELI X NOUS
Darkoveli is a fashion project created by the french artist Marc Leblond, who explores psychedelia and a certain idea of culture, a space between punk, hip-hop and skateboarding.
Theses differents cultures link into nous’ concept store where brands influenced by theses lifestyles are sold all year long.That’s why we decided to create a capsule collection with Darkoveli, that reflects this cultural mash up that we commonly represent. Check out our collab.
# SCX DESIGN X NOUS
SCX Design is a company specializing in the concept of design and innovative objects as communication support for brands. SCX Design products are exclusive, registered and of exceptional quality.
At NOUS you can find very high-end smartphones, which is why we decided to team-up with them in order to create this exclusive external battery.